Nothing to hide.
Plant-based, lower-impact, and every single ingredient published for you to read.
No vague "fragrance," no list you'd need a chemistry degree to decode.
If it's in there, you can see it.
Over 80% active ingredients.
Most of what's in a big bottle of liquid detergent is water.
Dip leaves that out, so what you're actually washing with is over 80% cleaning ingredients.
A sheet the size of your hand, doing everything that heavy bottle does.
Gentle on skin, not on the wash.
Dermatologically tested, and it still shifts everyday stains and grime.
The gentleness is in what's left out, not in how well it cleans.